Illusions is a concept clothing brand that I got to spend all year working on. I started the school year off with research into clothing brands with a focus on "Hypebeast" brands like Supreme, OFF-WHITE, and BAPE. The research consisted of cataloguing all the brands that fall into the Hypebeast category.
The next term I got to apply my new knowledge on these brands and I developed a clothing brand. I designed a hoodie and eventually got the hoodie made. Marketing materials like posters, phone backgrounds, stickers, and a concept website were also made to fully bring the whole brand together.