Fireball Whisky Label Redesign

A concept label redesign for the popular cinnamon whisky Fireball. The goal was to change the perception of Fireball from the “trashy teenage” party drink and give it a more professional but still fun redesign. Along with two print ads using the same layout, but with different imagery and colours, one embracing the fun, crazy party side of the drink and the other embracing the more toned down professional party.

Old Fireball Bottle New Fireball Bottle Feel the heat fireball ad Bring the heat fireball ad

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